G. Collin Green

Handshake is changing how college students find careers by creating a platform that connects students, schools, and employers. The company breaks down traditional barriers to professional opportunity, making it easier for talented young people to discover and pursue meaningful work. By providing equal access to career resources, Handshake helps students from all backgrounds build the professional futures they dream of.
Handshake is changing how college students find careers by creating a platform that connects students, schools, and employers. The company breaks down traditional barriers to professional opportunity, making it easier for talented young people to discover and pursue meaningful work. By providing equal access to career resources, Handshake helps students from all backgrounds build the professional futures they dream of.

Focus

Focus

Growth

Growth

0 → 1 Projects

0 → 1 Projects

Video Experience

Video Experience

Consumer

Consumer

Enterprise

Enterprise

Mobile

Mobile

Web

Web

Years

Years

2022–2023
2022–2023

Student Onboarding

Student Onboarding

As Handshake's platform evolved, its onboarding process became increasingly complex and misaligned with the company's growth. Recognizing the need for a strategic refresh, I collaborated closely with key stakeholders, the branding, and design system teams to create a streamlined, intuitive user experience.
As Handshake's platform evolved, its onboarding process became increasingly complex and misaligned with the company's growth. Recognizing the need for a strategic refresh, I collaborated closely with key stakeholders, the branding, and design system teams to create a streamlined, intuitive user experience.

Impact

  • Optimized flow from 23 to 14 steps
  • Increase in first time users completion rate by 17.5%
  • Lift in user submitted data by 13%

University Edge Cases

One of the bigger challenges was creating a streamlined flow that would address the multiple account connection edge cases. I worked directly with founding team members to capture and understand these cases enabling the team to ship one experience to accommodate them all.
One of the bigger challenges was creating a streamlined flow that would address the multiple account connection edge cases. I worked directly with founding team members to capture and understand these cases enabling the team to ship one experience to accommodate them all.

Opening the Network

Handshake’s job marketplace is only available to students and alumni from traditional higher education institutions. I worked with the executive team on a strategy to democratize opportunity for all early talent job seekers, by broadening access of the network to include talent from non-traditional educational backgrounds.
Handshake’s job marketplace is only available to students and alumni from traditional higher education institutions. I worked with the executive team on a strategy to democratize opportunity for all early talent job seekers, by broadening access of the network to include talent from non-traditional educational backgrounds.

Student Profiles

Student Profiles

As Handshake shifted it's core experience to be more social and consumption based I lead the design of the first public facing profile for students. Allowing students to not also share their experience and career goals but also to be able to express themselves.
As Handshake shifted it's core experience to be more social and consumption based I lead the design of the first public facing profile for students. Allowing students to not also share their experience and career goals but also to be able to express themselves.

Video Experience

Video Experience

One of the strongest and continuous signals from both students and employers was the desire to engage with video content. I worked with a small team to create Handshakes first video experience on both mobile and web.
One of the strongest and continuous signals from both students and employers was the desire to engage with video content. I worked with a small team to create Handshakes first video experience on both mobile and web.

Job Fair Mobile App

Job Fair Mobile App

I partnered with the enterprise team to help build a mobile experience for employers who had their feet on the ground at job fairs. This experience was aimed at allowing employers to quickly log and take notes on the students they would meet throughout the event.
I partnered with the enterprise team to help build a mobile experience for employers who had their feet on the ground at job fairs. This experience was aimed at allowing employers to quickly log and take notes on the students they would meet throughout the event.

© 2025 GABRAEL COLLIN GREEN